The Licensing Agreement
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A practical guide to drafting, negotiating and enforcing brand licences.
Licensing is where a trade mark becomes a business model: products, agreements, royalties, quality control, liability and litigation. This book is a practical manual for professionals, businesses, licensors and licensees.
It examines contract structure, scope of use, territory, duration, exclusivity, sublicensing, royalties, minimum guarantees, audits, trade mark protection, partner selection and managing the end of the relationship.
Paolo Fortina · Officina Giuridica · ISBN 9798277828922
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